Krishna Srinivasan’s Blog

For years the big problem with Flash-based websites is that they could not be properly indexed by search engines. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences. However for most other businesses, particularly those with a lot of information on their website (let’s face it, that’s everyone except marketers and advertisers), Flash has been nearly an automatic ‘no’ for website development. That may be about to change.

Adobe announced today that it is teaming up with major search engines - notably Google and Yahoo - to “dramatically improve search results of dynamic Web content and rich Internet applications (RIAs).” In a press statement, Adobe said that it is “providing optimized Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.”

Adobe claims that it will provide more relevant search results and rankings for RIA content. In a separate blog post, Google announced that it has launched a “Flash indexing algorithm”, which will result in better search results. More>>

Adobe’s free online collaboration suite seeks to make inroads against Google Apps and Microsoft Office Live Workspace.

Google isn’t the only large software maker looking to replace Microsoft’s on-premise Office and SharePoint productivity and collaboration suites with hosted, online versions of similar applications.

Adobe Systems June 2 made its Acrobat.com suite of word processing, file-sharing and Web conferencing software available as public beta for free. The software was released in conjunction with the launch of Adobe Acrobat 9.

An alternative to Google Docs, Buzzword is a Web-based word processor users can co-author and share documents for comment and review.More>>

Today Adobe announced a new hugely important strategic initiative regarding the Flash Player called the Open Screen Project. The upshot: It’s finally ready to start competing with Google and Apple for mobile platform developers.

There are three keys to the announcement. First Adobe (ADBE) is removing all licensing restrictions and fees for the Flash Player and the SWF file format that the player runs. OEMs will now be able to embed Flash at no additional cost and with no restrictions.

Second, the next version of the Flash Player and the AIR runtime will have two separate parts. The layer that is platform specific will be separate from the layer that is the real brains of the Flash system. This means that it will be easy to embed the Flash player any new non-PC device offering. All you will have to do is port the platform specific layer to your device. And Adobe will be providing a reference implementation so that you can see exactly how to do it, presumably just making minor changes related to the specifics of your platform.

And finally, the next version of the Flash Player will be the same across all devices. This means that you will be able to use Flex, Flexbuilder, and Thermo to build applications that run on mobile and embedded devices. This will *radically* simplify the process of making applications that run on mobile devices. It really is, essentially *the* next generation mobile operating system.

It’s not an OS in the traditional sense. That will continue to be some form of Unix, or more generally,Linux. But the Flash platform will become the premier application development target for devices.

This is a direct shot across the bow of both Apple (AAPL) with the iPhone and Google (GOOG) with Android. Adobe has far more 3rd-party developers than Apple does with Mac OS/iPhone or Google does with Android, and if they can make it totally seamless to develop for desktop or mobile, it will radically change the dynamics of the business. Presumably Adobe will be able to port this next version of Flash to the iPhone as well, though the politics of that will be interesting given Steve Jobs’ antipathy for Flash.

From a business perspective, Adobe seems to have everyone onboard that matters including Nokia, Motorola, Sony Ericsson, Qualcomm, Samsung, Intel, and lots of others. Now that Flash is free and presumably easy to embed, it instantly becomes the mobile and embedded software platform to beat.