Google Ad Business Susceptible To Recession
Google, Yahoo and other Internet companies fueled by online ads could well suffer in a recession, analysts say, but they expect the online ad market might hold up better than other media. Soaring online ad growth has made Google GOOG a business juggernaut, while also adding to the coffers of other Internet companies. In a [...]
Will The FTC Block Google’s Acquisition Of DoubleClick?
Scott Cleland, an analyst at the Washington, D.C. based telecom research group Prescursor has published a 35 page paper “Googleopoly: the Google-DoubleClick Anti-Competitive Case”. The paper argues that the US Federal Trade Commission will block Google’s $3.5 billion acquisition of DoubleClick on the basis that it will allow “Google to dominate online advertising and dramatically [...]
Google testing AdSense for cell phones
Google (GOOG) has begun testing text ads on cell phones, offering publishers a way to make money off of their mobile sites, the company confirmed to The Utility Belt moments ago. What is Ads for mobile?Well it kind of does what it says on the tin, Ads for mobile allows publishers to place ads contextual [...]
