Taking a Closer Look at How Google Works
With all the speculation about how much Yahoo is worth to Microsoft, or how much Yahoo would be worth if it outsourced its search-advertising platform to Google, it seems like a good opportunity to clarify how Google’s system works. After all, it is Google’s search and advertising empire that analysts believe to be the biggest [...]
Will The FTC Block Google’s Acquisition Of DoubleClick?
Scott Cleland, an analyst at the Washington, D.C. based telecom research group Prescursor has published a 35 page paper “Googleopoly: the Google-DoubleClick Anti-Competitive Case”. The paper argues that the US Federal Trade Commission will block Google’s $3.5 billion acquisition of DoubleClick on the basis that it will allow “Google to dominate online advertising and dramatically [...]
Google’s Postini Buy Threatens Microsoft
Google’s July 9 acquisition of Postini is another clear sign that the search giant is staking a claim in the on-demand enterprise applications market and ratcheting up the heat in the already sizzling software as a service sector, especially against Microsoft. With Postini, which began as an e-mail filtering company and evolved into compliance technology [...]
List of Google acquisitions in 2007
Date Company Name Category Amount January, 2007 Xunlei (partial acquisition) Network, file-sharing. undisclosed February, 2007 Adscape Video game advertising $23 million March, 2007 Trendalyzer Software undisclosed April, 2007 Tonic Systems Presentation software undisclosed April, 2007 Marratech video conferencing software Video conferencing undisclosed 5/11/2007 GreenBorder Technologies Desktop enterprise security undisclosed 6/1/2007 Panoramio Geospatial Photo-sharing Service undisclosed [...]
