Google Ad Deal Is Under Scrutiny
The Justice Department has opened a formal antitrust investigation into a deal struck last month that would allow the Internet titan Google to provide some search advertising for Yahoo, according to sources familiar with the inquiry.Investigators are planning to demand documents not only from Google and Yahoo, but also from other large companies in the [...]
Yahoo Runs Into Google’s Arms
Yahoo and Google have confirmed that they are indeed entering into a partnership around search advertising, a story we broke earlier today. Google’s blog post on the agreement is here. —The deal is non-exclusive. Yahoo will be able to run Google ads alongside Yahoo ads or other ad providers.—The deal is expected to add $800 [...]
Google to strengthen relationship with Yahoo!
Google has said it will strengthen its relationship with Yahoo!, fuelling recent speculation the two companies will develop an on-going ad-share deal. The two internet giants recently underwent a two-week trial that saw Google ads served on Yahoo.com. Ahead of a shareholders meeting, Google co-founder Sergey Brin confirmed the success of the trial and that [...]
Google-Yahoo! collects some strange enemies
A weird assortment of lobby groups has come out against Google and Yahoo! working together. Although there is no formal deal in place, lobbyists including the Black Leadership Forum (which represents 35 black activist organisations), the League of Rural Voters and the Corn Growers Association have written to the Justice Department. They warn that any [...]
